Profero bring the physical and digital together

In this video, agency Profero explain how they brought the physical and digital together in the real world to promote the new MINI Countryman before its launch in the UK. The ‘phygital’ campaign aimed to break the world record for the number of people squeezed into a mini …but digitally!

Profero installed a life-size fiberglass replica of the new Countryman eight major cities across the UK. With the latest in digital technology, they enabled people to create video footage of themselves in video capture booths, to upload that footage and then immediately see it projected onto the inside of the car, as if they were packed tightly inside.

People were then able to share footage of themselves inside the MINI on a their own Facebook profile. The ongoing record attempts were updated live at and on MINI’s own branded Facebook page. The campaign was certainly a success – reaching 1.5 million people – and the new car sold out before it was launched.

Profero is an independent agency with 15 offices in Europe, Asia and the USA. Ad World IT are working alongside Profero in Hong Kong on a project for the Asia market.


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