Ad Spend to Grow in 2011

The Advertising Association and Warc have raised their ad spend forecast for 2011 from 2% to 2.3% but cautioned the outlook “remains clouded by economic factors”.AA and Warc have revised their estimate of 2010 ad spend upwards from the 5.4% predicted in September to 6.6%. This would make 2010 the strongest year for ad spend growth since 2004.

The scheduled VAT increase in January from 15% to 17.5% is expected to have led advertisers to bring spend forward into the fourth quarter of this year.

Suzy Young, data editor at Warc, said: “While UK ad spend has exceeded all expectations so far in 2010, it’s wise to remain cautious when looking to next year.

“We expect spend to increase by just over 2% in 2011, but there are risks ahead, especially with government spending cuts and concerns about unemployment.”


Testimonials

  • There is no doubt that after 30 years in the industry, Chris’ insight into the advertising market and agency systems is unmatched. His technical and...

    Domenic Venuto, Vivaki
  • I have worked with Chris for over 4 years. He is a pleasure to work with, has great integrity, patience and understanding. His knowledge of media is...

    Nicola Fitzgerald, VivaKi UK
  • I’ve known Chris for nearly 10 years across a variety of roles. Both his technical and commercial knowledge are comprehensive giving immense confidence...

    Richard Metcalfe, Google Enterprise

Services

  • Consulting
  • CIO/CTO Services
  • Data Services
  • Digital Expertise
  • App Development
  • System Integration
  • Media Products
  • Off and Online
  • Campaign Analysis
  • Mobile Strategy
  • Supplier Selection
  • Implementation
  • IT Strategy
  • Product Direction
  • Analytics
  • Architecture

Twitter

Error: Twitter did not respond. Please wait a few minutes and refresh this page.

Share

Contact Us