2012 Predictions For Ad Agencies

2012 will be a challenging but an exciting year for ad agencies. The explosion in technology and data will present both problems and opportunities.

Volume digital data 2011 and 2012 The volume of digital data on the planet will grow by 48% to 2.7 billion terrabytes.

Data Management will be more important than ever. Companies will need to focus on data performance, efficiency, stability & integrity.

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With more data available than ever, intelligent analytics will be the key for brands, publishers and agencies.

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Analytics
UK Smartphone Adoption UK smartphone adoption is forecast to hit 60% in 2012 – a growth of 20%

Brands and agencies will make more and more use of mobile to engage with their customers.

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With the economy still unpredictable, agencies will increasingly outsource some tasks to keep down costs.

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Outsourcing
Phygital Phygital is about linking the physical & digital worlds in order to communicate with consumers and is set to become a big trend in 2012.

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