Articles

07Feb
Profero bring the physical and digital together

In this video, agency Profero explain how they brought the physical and digital together in the real world to promote the new MINI Countryman before its launch in the UK. The ‘phygital’ campaign aimed to break the world record for the number of people squeezed into a mini …but digitally!

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07Jan
Research Points to Mobile Advertising Opportunities

The latest quarterly research by InMobi points to mobile advertising opportunities for marketers in the Asia Pacific region as media consumption via smartphones continues to grow rapidly.

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07Jan
Universal McCann Malaysia’s clients invest in search marketing

Universal McCann Malaysia has announced that following the launch of an experiential search marketing programme, ten of its top clients have signed up for search marketing.

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07Jan
Marketing the 2011 ICC Cricket World Cup

Ogilvy & Mather has come up with its campaign for the 2011 ICC Cricket World Cup titled Tightrope. Shot in Jaipur across five days, the commercial looks at capturing the excitement leading up to the World Cup.

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02Jan
Asia Market

Asia agency heads on 2010 and the outlook for 2011 ­­­­­­­­­­­­­­­­­­­­­­­­­­­­­­

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