Articles

25May
Digital Data Analytics – Part 2

For this article I thought I would provide a view on the different types of digital analysis typically used and where some data sources can be found.

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18May
Digital Analytics 2011 – Part 1

Since starting Ad World IT in January, I have been looking in more detail at the data that agencies, advertisers and publishers use to analyse digital activity.  This ranges from performance, through to behavioral and audience targeting.

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16May
10 Days Until Cookie Law Changes

The law which applies to how websites use cookies and similar technologies for storing information on a user’s equipment such as their computer or mobile device is changing .

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20Apr
Snapshot of the NAB in Las Vegas for advertisers

This was my first NAB (National Association of Broadcasters) show and having a background in the demand side of media, I did not quite know what to expect. But I have to say if you want to learn very quickly about all aspects of broadcast and the latest ideas, then this is definitely the place to start. It was a fantastic show where all the big names and some smaller ones showed off their various solutions and services for the broadcast industry.

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03Mar
Trends in the mobile sector in 2010

The 2010 Mobile Year in Review published by comScore highlights trends in the mobile sector over the past year. In this article we look at the key trends and discuss their relevance to the advertising industry.

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