Articles

17Feb
Janette Humphries Joins Ad World IT

jhumPhotoSmallIt is with great pleasure and excitement that we can announce that Janette Humphries has joined the board of AD WORLD IT LTD. Janette has over 20 years’ experience of working with Advertising agencies and Creative companies and joins as Product Director. Janette will manage the continued development of the Ad World IT and ZipNFC software and product offerings as well as undertake agency and media consulting projects.

Janette joined DDS in 1988, initially working in the Account Management department before progressing into the Product Development department where she was Development Director responsible for the Production and Accounting systems across Europe. For the last 4 years Janette has been Business Engagement Manager for GroupM, WPP’s media investment company where, with the help of the team she managed, she was responsible for managing a portfolio of projects and liaising with internal and external stakeholders to initiate new developments for the group’s bespoke media applications. Janette has hit the ground running in 2014 with a consulting role for a major agency group.

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07Feb
Future of Media Research 2012

On Friday 3rd February, I attended an interesting seminar run by MediaTel related to the future of media research. The panel included senior representatives of media agencies, publishers, digital specialists, stations and researchers.

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05Jan
2012 Predictions For Ad Agencies

2012 will be a challenging but an exciting year for ad agencies. The explosion in technology and data will present both problems and opportunities.

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07Nov
Mobile Marketing Association – Brand and Agency Briefing

Having attended the Mobile Marketing Association meeting at the Bloomberg offices on the 1st November 2011, I thought I would highlight some of the technical advances that were presented by Google – many of which are available in beta.

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26May
Connected TV – 2011

I recently attended the two day Connected TV Summit on the 18th and 19th May, to learn more about this emerging technology.

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  • There is no doubt that after 30 years in the industry, Chris’ insight into the advertising market and agency systems is unmatched. His technical and...

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